1. Department: Consumer Durables

Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

Written by Posted on Less than 0 min read

To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Food

Oatly challenges Big Dairy over climate impact with free advertising offer

Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants. View Original Article Dept. Refrigerated Dept. Dairy Dept. Fresh MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Merchandising

Chips Ahoy boosts new recipe with Keke Palmer and Malibu ‘re-treat’

The Mondelez brand’s most extensive reformulation in nearly a decade will be promoted with a celebrity campaign and updated packaging. View Original Article Packaging Mondelez MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Data & Insights

Coke joins AI hype train in search for next-gen creative capabilities

Dive Brief: Coca-Cola is the first marketer to take advantage of a new partnership between management consultancy Bain & Company and OpenAI, the developer of artificial intelligence (AI) software like ChatGPT, according to a press release. Coke will leverage tools like ChatGPT and DALL.E, a digital image generator built on deep learning, to enhance its marketing […]
2 min read
0
4
  1. Merchandising

Resy ‘drops’ exclusive reservations in new campaign

“Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities. View Original Article Pricing & Promotions MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Trends & External Forces

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.  View Original Article Legal & Criminal Government Google Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. CPG & FMCG

GroupM doubles down on women’s sports, with support from major brands

A new dedicated marketplace will be a part of the agency’s upfronts strategy, aided by clients including Adidas and Unilever. View Original Article Strategy Dept. Apparel Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Ad blitz: Tracking every marketing play for Super Bowl LVII

The lead-up to the big game comes amid tough economic times and sponsorship switch-ups. Tune in here for updates on all of the brand announcements ahead of kickoff on Feb. 12. View Original Article Economy Holiday & Events Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Channel: Restaurants

Chipotle gears up for a fight with Street Fighter 6 activation

The fast casual chain is rewarding consumers who make digital orders with in-game currency and trading free food for viewing time on Twitch. View Original Article Consumers Dept. Grocery Marketing: Social Media Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food & Bev

Gatorade enlists Messi to design limited-edition bottle

A new global World Cup campaign stars the athlete and showcases how he mentally and physically prepares for games.  View Original Article Dept. Nonfood Dept. Toys & Games PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad. View Original Article Marketing: Social Media Holiday & Events ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Department: Adult Beverage

How Heineken disrupted the staid non-alcoholic beer industry

While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer.  View Original Article Dept. Adult Bev Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Restaurants

Applebee’s taps NFL star as undercover server to promote new burger

To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Google brushes off ad controversies as search, YouTube regain momentum

More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers. View Original Article Consumers Google Holiday & Events Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. International

7Up’s international rebrand seeks to uplift consumers

The overhaul is the first for the brand in seven years and is meant to help the soda compete with Sprite. View Original Article Coca Cola Dept. Beverage Consumers International PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG & FMCG

Dove tackles Gen Alpha anti-aging craze with Drew Barrymore

#TheFaceof10 campaign addresses a worrying trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant. View Original Article Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Trends & External Forces

McCain Foods envisions the future of farming on Roblox

To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant. View Original Article Crypto NFT Partnerships Predictions and Forecasts Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Purpose

Taco John’s abandons Taco Tuesday trademark, issues charity challenge

The QSR chain is calling on competitors including Taco Bell, which ran a campaign around “liberating” the phrase, to donate to a nonprofit organization. View Original Article Philanthropy Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Channel: Restaurants

KFC franchisee launches texting engagement program

KBP Brands, which operates 847 KFC restaurants, deployed an SMS-based customer engagement tool to strengthen its regional marketing efforts. View Original Article Restaurants Shoppers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Sociable: TikTok explores partnership with Google to drive search traffic

The new experiment has seen some users shown Google search panels within TikTok search results. View Original Article Google Marketing: Social Media Partnerships Store Location TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Operations & Supply Chain

Mattel strikes YouTube ad sales partnership as child safety concerns rise

A new deal gives family-friendly media studio Pocket.watch exclusive rights to sell ad inventory for the channels of brands including Barbie and Hot Wheels. View Original Article Dept. Toys & Games Marketing: Social Media Operations & Supply Chain Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
Next