1. CPG: Beverage

Campaign Trail: Coca-Cola travels across decades to tell a family story

Written by Posted on Less than 0 min read

A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have evolved over the years.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Shopper & Customer

How TD Bank makes banking accessible to younger, diverse consumers

Global CMO Tyrrell Schmidt explains how an “Own It” campaign reaches Gen Z and millennial consumers who are new to investing. View Original Article Consumers Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Disney deepens CTV strategy with new shoppable formats, ‘advergaming’

New offerings developed with Kerv and BrightLine represent a bid at bringing more interactivity and commerce to the fast-growing video channel. View Original Article Strategy Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: Consumer Durables

Nike depicts drudgery of running in latest leg of comeback campaign

Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements. View Original Article Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge

The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons. View Original Article Dept. HBC Marketing: Loyalty & Subscription Marketing: Trade Pricing & Promotions Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Corporate Finance

How Papa Johns plans to boost margins, store-level profitability

The second phase of the pizza chain’s Back to Better initiative includes a new marketing strategy and $20 million investment. View Original Article Results & Investment Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Disney+ beefs up ad tier with more targeting, measurement features

The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification. View Original Article Insight Providers Data & Insights Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Data & Insights

Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year. View Original Article AI Consumers Technology & Innovation Google ChatGPT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Retailer Media

Marketers see promise in push to ‘decouple’ retail media data

At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for more flexibility around data use. View Original Article Kroger Data & Insights Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Agencies & Vendors

Do CEOs understand modern marketing? 66% of CMOs say ‘no’

As the role of the marketer continues to evolve, CEOs must work to clarify responsibilities and create a framework for measurement, per McKinsey. View Original Article Consulting MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

McDonald’s value menu launch gets inspirational boost from John Cena

The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. CPG: Beverage

Coca-Cola uses AI to envision the year 3000 on Las Vegas Sphere

The transformation of the attention-grabbing venue builds on the launch of Coca-Cola Y3000 Zero Sugar, a beverage co-created with AI. View Original Article Coca Cola AI Dept. Beverage Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds

Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers. View Original Article Marketing: Social Media Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

How media partners can communicate brand momentum in 2024

Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno. View Original Article Predictions and Forecasts Partnerships Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Corporate Strategy

The CMO role has evolved: Here’s what the numbers say

While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report. View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Shopper & Customer

Why Inspire Brands puts identity at the center of its marketing

At Advertising Week, Chief Media Officer Travis Freeman explained how uniting data across its brands helps the marketer reach “promiscuous” consumers. View Original Article Consumers Data & Insights MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

IPG Mediabrands strikes deal with Amazon for ad-supported streaming

Amazon’s fledgling ad-supported offering gains a large stable of potential advertisers via the three-year deal. View Original Article Marketing: Digital Media Streaming Amazon MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes

“Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.” View Original Article Marketing: Social Media Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Holiday & Events

Dick’s pits top athletes against each other in holiday decorating contest

The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media. View Original Article Marketing: Social Media Holiday & Events ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Omnicom’s bets on precision marketing contribute to growth bump

Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media.  View Original Article Marketing: Retail Media Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
Next