1. CPG: Food

Cadbury relaunches Easter shell-eggs and announces two new eggs

Cadbury has announced a relaunch and repositioning of its Easter eggs this year, which will see its full Easter shell-egg range divided into three distinct categories. The new categories include Surprise & Delight, Traditional Gift and Special Gesture, which the confectionery brand said have been designed to make the positioning of each pack clearer for …

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