1. Department: Beverage

BWC: Beer Loses Share in Total Beverage; 3 Tiers Align on Goals of Rationalization, Differentiation

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The total beer category lost the most share of overall beverage dollars at off-premise retailers year-to-date through late September, according to NIQ data shared by Bump Williams Consulting (BWC). Beer – which includes flavored malt beverages (FMB), hard seltzer and hard cider – lost -0.5 sharepoints for the 39-week period ending September 28.

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