1. Stores & Formats

BuyBuy Baby to close all stores less than a year after relaunch

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Dive Brief

The company said the move will allow it to transform “into a digital-first brand, focusing all our energy on providing an exceptional online shopping experience.”

Published Oct. 18, 2024

A new BuyBuy Baby storefront in Iselin, New Jersey

A new BuyBuy Baby storefront in New Jersey. After moving to repopen about a dozen stores in late 2023, the company in October said all of its physical locations will close by the end of this year and it will become an online-only retailer.

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