1. Channel: Drug

Building HBC Loyalty with Walgreens Advertising Group’s Abi Subramanian

The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group.

Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/
Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/

Abi answers the following questions :

1. Welcome back, since we last had you, here you are at Walgreens. What are your early observations on Walgreens RMN?
2. How have your past experiences at Sam’s Club, Lowes shaped your plans for this role? 
3. What makes your value proposition unique that brands should invest with you?
4. How does Walgreens cover full funnel marketing? What capabilities exist?
5. How do you help measure success? What kind of metrics are available
6. In store retail media – what do you offer and what’s next here?
7. What does a best in class partnership with you look like?
8. What’s next for retail media in our industry and center store?

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