1. Corporate Purpose

Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content

Building brand loyalty with LGBTQ+ audiences

Driving authentic affinity with LGBTQ+ consumers

While some brands are reportedly taking a lighter approach to LGBTQ+ marketing this PRIDE month, Nielsen research shows that LGBTQ+ consumers are open to brand engagement that’s authentic and inclusive. Brands that actively support LGBTQ+ causes and demonstrate inclusivity can build strong loyalty. 

In this webinar, Stacie deArmas, SVP, Diverse Insights & Initiatives, Nielsen, shares the value of brand building and how to earn brand affinity with LGBTQ+ consumers. She is joined by Megan Townsend, Senior Director, Entertainment Research & Analysis, GLAAD, who shares research and resources for brands to better connect with LGBTQ+ audiences.

Learn more about…

The need for brand building

LGBTQ+ consumers’ expectations for brands

How to earn brand affinity

68%

of LGBTQ+ consumers report encountering irrelevant advertising

72%

of the LGBTQ+ community agree that they will stop purchasing from brands that devalue their community

1/4

of Black LGBTQ+ audiences are comfortable with targeted advertising

The post Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content appeared first on Nielsen.

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