Today’s guest post is from Divya Iyer, SVP Go-to-Market (GTM) Strategy at GoodRx.
Divya argues that patient support programs (PSPs) struggle with awareness and accessibility, preventing patients from fully benefiting from the financial and educational resources available to them. Divya discusses how integrating digital solutions from GoodRx can enhance engagement, streamline access to therapy, and improve patient outcomes.
To learn more, download the GoodRx Yellow Paper: GoodRx Helps Enable Pharma’s GTM Strategies.
Read on for Divya’s insights.
