1. Trends & External Forces

Brewdog supports mental health campaign with alcohol-free pack design

This Dry January, BrewDog is promoting positive mental health through a tie up with the campaign, #IAMWHOLE, including limited edition 4-packs of Punk IPA Alcohol-Free 330ml. As well as introducing limited edition packs, which hit stores this December, a donation from the sales will go towards supporting #IAMWHOLE, an award-winning mental health campaign aimed at …

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