1. Department: Adult Beverage

Brewbound Podcast: When to Refresh, Rebrand or Stand Pat with CODO Design’s Isaac Arthur

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When should you refresh your packaging? Or do a total rebrand? Or should you just stand pat? CODO Design’s Isaac Arthur explains the choose-your-own-adventure decision tree beverage-alcohol companies should consider when tweaking the look of their products or the feel of their brand.

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