1. Department: Beverage

Brewbound Live 2024: The Highs and Lows of Beer – 3 Tier Beverages & NIQ Navigate the Industry’s Contrasting Trends

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Understanding the beer category’s often conflicting 2024 trends will be among the keys to winning in 2025 and beyond. Kaleigh Theriault, director of thought leadership for NIQ’s beverage-alcohol vertical, and Mary Mills, a consultant for 3 Tier Beverages, will guide attendees of the 2024 Brewbound Live business conference through the category’s highs and lows, from pricing and inflation, to higher ABV products and non-alcoholic beverages, to craft’s roller coaster by style, region and brand.

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