1. Department: Beverage

Brewbound Live 2024: The Highs and Lows of Beer – 3 Tier Beverages & NIQ Navigate the Industry’s Contrasting Trends

Understanding the beer category’s often conflicting 2024 trends will be among the keys to winning in 2025 and beyond. Kaleigh Theriault, director of thought leadership for NIQ’s beverage-alcohol vertical, and Mary Mills, a consultant for 3 Tier Beverages, will guide attendees of the 2024 Brewbound Live business conference through the category’s highs and lows, from pricing and inflation, to higher ABV products and non-alcoholic beverages, to craft’s roller coaster by style, region and brand.

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