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Brand Safety Matters to 4 in 10 US Adults

614Group Brand Safety Impact Consumer Purchase Decisions May2021

For some Americans, where a brand’s ad shows up can have an impact on their purchase decision. Indeed a recent survey [pdf] by The 614 Group and YouGov found 4 in 10 saying their decision to buy a company’s products is influenced by where their ads appear. The survey of more than 1,200 US adults… Read More »

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