1. Technology & Innovation

boohoo drops inclusive NFT avatar collection

Fast fashion big hitter boohoo has partnered with four female artists from the NFT community (Amy Kilner, Reem El, Aoife O’Dwyer and Shar.eth) to create an “affordable and inclusive avatar collection”.

The artists created 230 unique traits and features, with a range of these consisting of statement fashion pieces from boohoo’s product range.

Using these traits, the pureplay came up with a collection of 30,000 avatars which aim to represent the diversity of its community.

boohoo initially entered the metaverse by launching its free Access Pass, the first in a series of NFTs created in collaboration with female artists and GMGN Labs.

It says that the card, which was designed by Amy Kilner, was claimed  within 2.5 hours and drove huge spikes in website traffic, causing the site to crash. 

The newest avatar collection comes with a series of utilities for all users, including:

  • Access to future metaverse projects

  • Access to a gated discord community

  • Access to boohooverse events

boohoo is also giving away prizes to randomly selected avatar holders.

Holders will be in with a chance to win:

  • £1,000 travel voucher

  • 3 x £500 cash

  • 2 x £250 boohoo vouchers

  • 10 x 50% off for life

Winners will be announced on the @boohooverse social channels within two weeks of the collection selling out. 

Sam Helligso (Head of Brand), says: “We’re so excited to be able to champion female representation once again in the metaverse.”

“Our aim is to allow our customers to enter the NFT space effortlessly and affordably, while educating and supporting her throughout our voyage into the space.”

Remm El comments:: “As a digital artist who’s new to the NFT space, working with boohoo has given me a very exciting opportunity to get established and gain experience on a generative NFT collection, which has helped open further opportunities for me.”

“Helping brands onboard their audiences into Web3 requires trust-building and simplicity,” says Alessio Esposito, Co-Founder, GMGN Labs.

“boohoo’s brand provides trust, and the use of recognised payment methods like debit/credit cards at mint allow users to buy the NFT simply using an email address and fiat currency. This avoids the need to set up complicated Web3 wallets and purchase crypto.”

The pre-sale launches at 12 noon on Sunday, 15th May. For further details, head over to Twitter.

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