1. Channel: MealKit

Blue Apron Heat-N-Eat Fresh Food is Better than Drive-Thru Food


Listening to consumers helps companies evolve.  The customer is dynamic not static and Blue Apron is doing all of the right things as it too continues to evolve its menu options and business model according to Steven Johnson, Grocerant Guru® at Tacoma, WA base Foodservice Solutions®.

Did you know that Blue Apron is rolling out ready-to-cook meals in response to consumer demand for more quick and convenient meal options? The meals are available as part of a subscription and come with pre-chopped, pre-portioned ingredients and a recyclable aluminum tray for baking.

Josh Friedman, Blue Apron’s chief product officer, stated, “Our customers’ desire for easier meal options on days when time is limited has led us to introduce Ready to Cook recipes,” … “After exploring and testing dozens of options, our culinary team created delicious meals, without compromising on quality of ingredients for convenience. We believe these meals meet an important need for our key customer segments, including families, a category we see as one of the biggest opportunities for Blue Apron.”

These new menu options join the meal solution provider’s slate of quick prep options, which include prepared, single-serving meals and a series of recipes designed to be ready in 30 minutes or less. The ready-to-cook options will rotate on a weekly basis beginning July 29 and will include:

·         Oven-Baked Chorizo & Black Bean Tacos with Jalapeño & Monterey Jack.

·         Oven-Baked Sweet Chili Udon & Vegetables with Coconut Chips & Sesame Seeds.

·         Oven-Baked Pesto Chicken & Orzo with Spinach, Tomatoes & Ricotta.

·         Oven-Baked Cheesy Tomato Gnocchi with Calabrian Chile & Spinach.

John Adler, VP of culinary, for Blue Apron, stated, “Our Ready to Cook recipes were developed by testing a combination of grains, starches and sauces from our pantry to offer a variety of options and cuisines, including Italian, Mediterranean and Mexican, with a cooking vessel that delivered the most consistent results,” … “For example, our oven-baked gnocchi feature a mixture of juicy tomatoes, spinach, spicy Calabrian chile paste topped with mozzarella, and our hearty tacos feature a mixture of chorizo and black beans served in a soft tortilla.”

So, now that Blue Apron has been busy as it continues to execute on its turnaround strategies through a partnership with retail giant Walmart. The company has launched a new offering on Walmart.com that allows consumers to purchase a selection of meal kits without a subscription. With this move, Blue Apron has now become the first and only meal kit provider on the Walmart Marketplace platform.

Are you listening to your customers?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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