Dive Brief

Located in Nashville, Tennessee, the store is part of an effort to expand the brand’s fleet both stateside and abroad as it pushes forward its DTC strategy.

Published April 3, 2025

By
Tatiana Walk-Morris

Inside the Birkenstock store in Nashville.

Birkenstock’s store in Nashville, Tennessee. The company called the city the “perfect backdrop” for its retail expansion.

Courtesy of Birkenstock