1. Trends & External Forces

Belvoir named official mocktail of Dry January 2026

Fruit drinks specialist Belvoir Farm has been named official mocktail of the 2026 Dry January challenge. Dry January encourages participants to start 2026 by going alcohol-free for 31 days, resetting their drinking habits. Charlotte Rogers, senior brand manager at Belvoir Farm, said: “Taking part in…

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