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Bed Bath & Beyond opening Casper shop in new flagship store

Bed Bath & Beyond is opening up space at its new flagship store in New York City for a Casper in-store shop. It will mark the first time that the bed-in-a-box brand has set up a physical shopping space. Bed Bath & Beyond CEO Mark Tritton said the chain’s consumer research shows that its customers think of their bedrooms as a “haven”, making the partnership with Casper a natural fit.

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