Average Holiday Spending Expected To Drop 5%, Led By Frugal Gen Zers

PwC’s 2025 Holiday Outlook report, found that shoppers, for the first time since 2020, are saying they plan to spend less during the holiday season.

Joan Verdon - Forbes Member since March 2, 2021

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Experienced Reporter with a demonstrated history of working in the news industry. Special expertise in business and retail reporting. Digital, web and web video experience. Has also worked as a copy editor and news editor. https://www.forbes.com/

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