1. Shopper & Customer

Autumn sees behaviour change as shoppers make difficult choices

NielsenIQ data shows an increase in Total Till sales (+4.7%) in the last four weeks, although a decline in volume sales of -6%, compared to -5.4% recorded in September. This indicates that British shoppers are spending more at supermarkets (due to inflation) but buying less. In the last four weeks most categories saw value growth …

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