1. Department: Food

Aunt Bessie’s unveils new roast potato recipe

Aunt Bessie’s is rolling out a new recipe for its frozen potatoes range, accompanied by updated packaging. The new recipe means the brand can now claim the potatoes are the “crispiest and fluffiest Aunt Bessie’s roast potatoes yet”, according to consumers involved in testing. Aunt Bessie’s has also invested in a £2.1m extension to its …

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