As digitally native shoppers start to take over the marketplace, retailers are turning to emerging technologies like augmented reality (AR) to enrich the relationships between consumers and brands.
By and large, many still view augmented reality as a novelty. The truth is that AR has already proven its value and should be acknowledged as far more than a toy—especially for retailers.
Shopify is the leading omni-channel commerce platform. Business owners can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify currently powers over a million businesses in approximately 175 countries and is trusted by independent business owners and brands such as Unilever, Allbirds, MVMT, Kylie Cosmetics, and many more.https://www.shopify.com/blog
