It took less than a week to see how much money they were losing. And it wasn’t a little.
She had just led the acquisition of two locations, and information about the business was scarce. But that’s exactly why there was money to be made.
The truth is people just get stuck. They get overwhelmed. Things get complicated and they freeze.
Psychologists have a name for this: decision paralysis. When we face too many options or complex choices, our brains actually resist making changes. Add in our natural tendency to prefer the status quo and our fear of loss, and it’s no wonder businesses stay on autopilot even when they’re slowly losing altitude. It’s not just laziness—it’s hardwired into how we think.
Was that what happened to the previous owners?
It was easy to see their stuckness in how they managed inventory. How they motivated their people. And most of all, how they converted their foot traffic to sales.
It’s always easier to look back with fresh eyes.
But people get stuck because they think they have to do a lot…
and maybe they do…
But that’s when a little is what matters the most. That’s when a little can be a lot.
Because a 200 percent increase to $1 is $2, and a 1 percent increase of $1,000,000 is $10,000.
It’s called the theory of marginal gains. And we wrote about it a while back. About how Sir Dave Brailsford turned a losing cycling team into Olympic champions by making 1% improvements. Everything from rubbing alcohol on tires to choosing the beds they slept on.
The truth is there are opportunities for 1% improvements everywhere.
It’s why we’ve spent millions making it easy to see the two most essential data points—together in one place—foot traffic and sales. It’s the holy grail of high-ticket retail, and it can turn a little into a lot. A lot of money. A marginal business into a top performer.
It’s why we like to run TrakWell in the background untouched for the first 30 days of a new deployment. It establishes a baseline understanding of the business. It shows where the 1 percents are. The problem is expansion customers say they can’t afford to just let the system run for 30 days because they would lose too much money by not fully implementing the system on day one.
How many 1 percents could you see with TrakWell fully optimized? A little? A lot? Or both?
Talk to a performance tech today and let us show you where your 1 percents are. You might be surprised what you’ll see.
At TrakWell, we understand that breaking free from “close enough” requires more than just technology—it requires a new way of thinking about retail metrics.
This is why we’ve invested millions so our AI-powered computer vision systems provide the precise data connectivity you need to make confident decisions that drive meaningful growth.
Get a no-obligation demonstration of what retail clarity really looks like and see how to grow your business.
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