1. Department & Category

Archer’s first national ad campaign pledges to ‘Stick to Real’

Written by Posted on Less than 0 min read

The meat snack maker founded in 2011 is building off an extensive brand refresh and 90% surge in sales with ads that challenge modern absurdity. 

View Original Article
Post Views: 67
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Data & Insights

Why we made Snowflake’s marketing team “Customer Zero” for AI

How Snowflake turned its 600-person marketing team into an AI-powered organization. View Original Article AI Shoppers Technology & Innovation Post Views: 21 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Uncategorized

Modelo doubles down on college football marketing to reach sports fans

Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a character on the hunt for diehard fans. View Original Article Post Views: 54 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food

How Kellanova uses AI to predict creative performance and drive KPIs

The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance and media ROI. View Original Article AI Kellogg's Technology & Innovation Post Views: 73 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Finance

Sociable: Musk’s newfound political influence could spark financial turnaround for X

A number of big brands are reportedly now considering a resumption of ad spend on X. View Original Article Government Results & Investment Post Views: 101 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Channel: Restaurants

Wendy’s doubles down on marketing effectiveness as part of turnaround

The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around value.  View Original Article Restaurants Post Views: 52 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Data & Insights

How MLB is leveraging automation and data to enhance fan messaging

The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how individual fans enjoy sports. View Original Article Data & Insights Technology & Innovation Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Restaurants

Chipotle brings trading card mania to Roblox with new experience

Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds. View Original Article ESG and CSR Gaming Marketing: Social Media Restaurants Post Views: 58 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

Hi-Chew amplifies Fortnite appearance with creators, ‘unlockable site’

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed for entries into a raffle. View Original Article Consumers ESG and CSR Gaming Marketing: Social Media Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Department: Food

How Sprouts cultivated an organic appearance in Apple TV hit ‘Pluribus’

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through women’s sports. View Original Article Dept. Natural / Organic Executives Health & Wellness Marketing: Broadcast Post Views: 78 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Channel: Restaurants

Athletic Brewing links with OpenTable in latest bid to sober-curious

The Dry January tie-up includes a map on the restaurant reservation platform spotlighting locations that serve the nonalcoholic brewer’s products. View Original Article Dept. Beverage Restaurants Post Views: 29 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Shopper & Customer

Hispanic consumers and mobile in-game ads: Here’s what the numbers say

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Portal Latino research. View Original Article Consumers Dept. Nonfood Dept. Toys & Games Marketing: Social Media Meta (Facebook) Technology & Innovation Post Views: 46 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Omnicom plans to reduce labor costs by $1B following IPG acquisition

The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing. View Original Article Acquisition Associates Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Agencies & Vendors

WPP says turnaround is making early progress, but there’s a long road ahead

A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict and polarized client spending. View Original Article Agencies Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Lilly’s women’s sports push gets assist from WNBA on Prime campaign

The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker. View Original Article Amazon Post Views: 25 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Restaurants

Smashburger hires newcomer agency Understory amid creative revamp

The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus. View Original Article Restaurants Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

How Celsius is building brands — not just beverages — as growth surges

Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani Nu and Rockstar. View Original Article Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

GoodPop wants to empower parents to say ‘yes’ this summer

Inspired by research showing 60% of parents say “no” more during the summer, the “Summer of Yes” showcases the brand’s better-for-you frozen treats. View Original Article Technology & Innovation Post Views: 49 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Food

Velveeta says ‘Respect the Drip’ for first major campaign in 2 years

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset. View Original Article KraftHeinz Post Views: 65 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Strategy

Papa Johns changes CMOs, ramps up mass marketing amid struggles

CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops. View Original Article Executives Post Views: 24 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Omnicom outlines biggest synergies with IPG as mega-deal nears close

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%. View Original Article Acquisition Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
Next