1. Data & Insights

April’s Top Stories You Won’t Want To Miss

The health and wellness industry saw a wide variety of media coverage last month including successful launches, increasing trends and more. Below are the top not-to-be missed articles for April:

Jump to: Industry Trends, What Brands Are Up To

Industry Trends

image of plant-based meat in grocery store

U.S. plant-based food retail sales jumped 27% to 7 Billion in 2020

Now more than ever, consumers are choosing foods that taste good and boost their health by incorporating plant-based foods into their diet. SPINS, along with Plant Based Food Association and The Good Food Institute, took a deep dive into the booming $7 Billion industry that plant-based has become. SPINS head of retail, Dawn Valandingham, commented “The plant-based category has evolved to the point that retailers can’t limit who they consider the plant-based shopper. They should now assume everyone is a potential plant-based buyer and educate them enough to see the possibilities.”

Supermarket News
Winsight Grocery
Progressive Grocer

image of better-for-you prodcuts on shelf

Better-for-you holds its place on the shelf in center store

The growth of natural and wellness products has continued to outpace overall grocery growth even in the last year – another sign that consumers are increasingly connecting their immunity and health with the products they put in and on their body. Retailers such as Raley’s are finding ways to highlight this category such as including better-for-you items in its weekly promotions every week and highlighting them in its in-store merchandising programs.

Supermarket News
New Hope Network

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What Brands Are Up To

Country Archer Provisions Debuts New Product Lineup

Country Archer Provisions – known for their clean meat snack portfolio – has announced the launch of a spicy new grass-fed beef jerky variety, Fuego, as well as the introduction of Footlong Meat Sticks, available in Original, Teriyaki and Fuego.

Snack Food and Wholesale Bakery
Perishable News

MorningStar Farms Grows Its Plant-Based Incogmeato Line With New Chik’n Tenders

MorningStar Farms has launched their new plant-based Chik’n Tenders. Coming in both original and sweet barbecue flavors, the new product closely resembles chicken from animals in taste and texture as well as the way they tear.

Forbes
VegNews

Theo Chocolate Launches Organic Chocolate Snack

SPINS data showed that Theo Chocolate is the number 1 organic chocolate bar in the natural and grocery channel! Following this success, the brand has just announced the debut of its new snack, Cookie Bites.

Citizen Tribune

Chickapea secures additional funding, fueling increase in US expansion

According to SPINS data, sales of pulse-based pasta grew 60.5% in 2020, nearly three times the growth of the overall pasta category. One of the most successful pulse-based brands, Chickapea, has just secured funding to expand into additional product innovations and retail expansion.

Food Navigator

Blue Diamond Launches Into The Baking Category

In order to meet consumer demand for better-for-you options in the baking aisle, Blue Diamond Almonds has just launched into the baking category with dessert cups and cake mixes made with almond flour.

Food Business News
Bake Magazine

Recess Sparkling Water Taps Into Relaxation Benefits

Recess is set to launch their new line of sparkling water, Recess Mood, containing magnesium L-threonate, an absorbed form of magnesium that may help with depression and memory loss. With the pandemic accelerating the need for stress relievers, the brand has been designed to help consumers relax.

FoodDive

Beyond Meat Launches The Beyond Burger 3.0

Beyond Meat continues to push the plant-based burger envelope with their new Beyond Burger 3.0! The new burger contains 35% less saturated fat, 75% more iron, and a meatier flavor that consumers have grown to crave.

Food Navigator
Perishable News

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The post April’s Top Stories You Won’t Want To Miss appeared first on SPINS.

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