1. Partnerships & Alt Profit

Apple unveils Apple Intelligence, OpenAI partnership at WWDC

Written by Posted on Less than 0 min read

The company’s new generative AI offering is billed as a personal intelligence system and will be integrated into a number of its features alongside ChatGPT. 

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Holiday & Events

Chipotle connects SMS, social to celebrate Super Bowl ‘extras’

The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.” View Original Article Marketing: Loyalty & Subscription Restaurants Holiday & Events ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Holiday & Events

Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut

The ice cream brand positioned the big-game buy as the next step of a “That’s Dazs” campaign that is a key part of its outreach to young consumers. View Original Article Dept. Frozen Consumers Holiday & Events Nestle MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Holiday & Events

Lexus marks 25 years of ‘December to Remember’ with nostalgic ads

Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion.  View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Channel: Restaurants

Pizza Hut adds Deutsch, VML to agency roster

Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts and more. View Original Article Omnichannel Strategy Marketing: Direct & Personalization Marketing: Loyalty & Subscription Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Foot Locker celebrates sneaker culture in star-studded holiday campaign

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more. View Original Article Marketing: In Store Holiday & Events ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Trends & External Forces

Sociable: Meta faces legal action from 42 state attorneys general over addicting teen users

The case could see Meta forced to add an algorithmic opt-out for all users. View Original Article Legal & Criminal Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Technology & Innovation

IAB, MRC draft preliminary AR measurement guidelines for advertisers

The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024. View Original Article Predictions and Forecasts Tech: AR and VR Metaverse Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Oracle exits advertising business following revenue falloff

The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Corporate Strategy

Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign

The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and a content series starring league pros. View Original Article Restaurants Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

Peloton CMO jumps to Verizon after less than a year in role

As top marketer, Leslie Berland will have a wide remit and “usher in a new chapter” for the telecom’s brand, CEO Hans Vestberg said. View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

Starbucks says ‘Hello Again’ by advertising around the Super Bowl

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround plan. View Original Article Restaurants Holiday & Events Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG & FMCG

Knorr, Tinder wave green flag for cooking ahead of Valentine’s Day

Sixty-three percent of singles are more likely to say “yes” to someone interested in cooking, per Tinder research. View Original Article Technology & Innovation Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Shopper & Customer

Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience

An early screening of “Captain America: Brave New World” will offer consumers the chance to experience stains as if they were in the movie.  View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Denny’s names Mindshare, Finn Partners new AORs

Mindshare will handle audience and media strategy while Finn Partners will tackle public relations, with both appointments already in effect. View Original Article Strategy Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Channel: Mass

Walmart’s ad growth playbook involves winning more non-endemic brands

Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers. View Original Article Restaurants Dept. Nonfood Walmart Results & Investment Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Operations & Supply Chain

Ad industry ‘not even close’ to realizing net-zero goals, report says

The lagging uptake of standards among agencies and production companies is having a ripple effect down the mar-com supply chain. View Original Article Agencies Operations & Supply Chain MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Department: Nonfood

NBCU streamlines premium CTV ad buys at local level for auto brands

Auto dealers for launch partner Volkswagen of America can use the tool to target consumers in local markets across NBCU’s portfolio. View Original Article Target Partnerships Consumers Dept. Nonfood Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Retailer Media

Omnicom boosts retail media offer with Flywheel Digital acquisition

The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane. View Original Article Marketing: Retail Media Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models. View Original Article Data & Insights Thick Data Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Trends & External Forces

Netflix taps new VP of advertising as ad biz prepares for crucial 2025

Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business. View Original Article Data & Insights Executives Predictions and Forecasts Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
Next