1. Shopper & Customer

Appeal to Female-Identifying Shoppers With These eCommerce Insights

Written by Posted on Less than 0 min read
Appeal to Female-Identifying Shoppers With These eCommerce Insights

 

Women make up nearly half of the world’s population, and according to Forbes, they drive 70-80 percent of all consumer purchasing decisions. As Women’s History Month concludes, MikMak took a closer look at the purchasing habits of female-identifying shoppers so that your brand can celebrate and appeal to these shoppers all year long. Here’s what we found out. 

View Original Article
Post Views: 339
Member since
MikMak is the leading eCommerce Acceleration platform for multichannel brands. We provide eCommerce analytics and enablement software to help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend. https://www.mikmak.com/
Do you like MikMak's articles? Follow on social!

More from MikMak

  1. Shopper & Customer

A “Glass Half Full” Approach to Changing Alcohol Laws and Consumer Behaviors

Keeping up with evolving consumer trends is challenging enough in normal times, many industries in recent years have seen significant shifts toward eCommerce. During my own shift to rapidly spending more time at home, it was convenient enough for me to order resistance bands so I could work out in my tiny apartment, or a […]
< 1 min read
0
  1. Department: Beverage

Pandemic in Progress: Invention, Innovation and Harnessing the Unexpected Magic of Momentum

  Last week at ​The eCommerce & Digital Marketing Conference For Food & Beverage, Carolann McKay, MikMak’s VP of Customer Success & Strategic Development, moderated a Keynote Panel with industry leaders on how the pandemic affected the food and beverage industry. This in-depth panel discussion, featuring industry experts from eMeals.com, Bacardi Southern Glazer’s Wine & […]
< 1 min read
0
  1. Department: Beverage

eCommerce Marketing Tips to Tap into the UK’s Growing Food and Beverage Appetite

  In the UK, eCommerce Food and Beverage sales are surging. According to eMarketer, eCommerce grocery sales have climbed steadily since 2020 and are expected to make up 18 percent of all UK eCommerce sales by 2025—a more than 3x increase from 2019. As this group purchases more Food and Beverage products, it’s busting eCommerce […]
< 1 min read
0
  1. Channel: Mass

“Zeroing in” on Target Shoppers with eCommerce Marketing Insights

  Target has long been a retail behemoth, and the business’s revenue is climbing. The retailer recently announced its annual revenue increased by $3 billion last year, hitting $109 billion. Brands that use their eCommerce marketing strategy to hone in on this retailer’s shoppers could see sales surge. View Original Article Target Data & Insights […]
< 1 min read
0
  1. Media & Marketing

More Than Just Luck: St. Patrick’s Day Alcohol eCommerce Insights

  More than 61 percent of Americans plan to celebrate St. Patrick’s Day this year, and of those celebrating, 41 percent already plan to celebrate with a beverage.  View Original Article Data & Insights Dept. Adult Bev Dept. Beverage Marketing: Social Media Consumers Post Views: 358 MikMak Member since March 28, 2021 Loading + Follow […]
< 1 min read
0
  1. Data & Insights

US Regional Insights for eCommerce Brands to Advance Inventory Strategy and Maximize Marketing Effectiveness

  When it comes to building an effective eCommerce strategy, knowing where your consumers are is one of the most valuable insights a brand can have. Having access to geographical data for your shoppers could be your brand’s secret ingredient to grow market share, maximize ad spend, or ensure inventory is available in the right […]
< 1 min read
0
  1. Data & Insights

eCommerce Marketing Insights for Brands to Engage DINKs (Dual Income, No Kids)

  Have you ever heard the word “DINK” thrown around in conversation? This slang term is an acronym for  “Dual Income, No Kids.” Couples in DINK households are typically perceived to have higher disposable incomes because they do not have the expenses that come with raising children. Additionally, DINKs often spend less by being able […]
< 1 min read
0
  1. Department: Nonfood

How to Engage Pet Owners with Your eCommerce Strategy

  According to the American Pet Products Association, 70 percent of U.S. households own pets—adding up to 90.5 million homes. With pet owners making up such a large portion of the market, brands could seize a major opportunity by marketing to this demographic—whether it’s through products specifically for furry friends or not.  View Original Article […]
< 1 min read
0
  1. Retail Ecosystem

From Social Commerce to Store Shelves: MikMak’s Key Learnings from GroceryShop 2022

  Groceryshop 2022 took place September 19 – 22 and welcomed its largest ever audience of brand leaders, excited to be back in person and ready to learn from and alongside one another.  The MikMak team welcomed customers and industry friends at our booth with swag bags full of products and case studies from our […]
< 1 min read
0
  1. Holiday & Events

Using eCommerce Insights to Inform Inventory Planning Strategies for the 2022 Holiday Season

  With Q3 in full swing, now is the time for brands to focus on planning for the 2022 Holiday Season. MikMak’s Shopping Index shows that this year, holiday shopping will begin on Tuesday, November 1, and continue until the end of the year with three major purchasing peaks before the end of the season.  […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Preparing for Retailer Driven Shopping Occasions in 2022

With Amazon Prime Day set for July 12th and 13th this year, some of the most highly anticipated online sales and shopping occasions are coming up. During last year’s retailer driven shopping occasions, Amazon alone saw $11 billion in sales, and retailers in the MikMak Shopping Index reached a purchase intent rate of 9.5 percent, […]
< 1 min read
0
  1. Retail Ecosystem

Top 5 eCommerce and Marketing Trends of 2022 According to the BRAVE COMMERCE Podcast

  The BRAVE COMMERCE episodes released in 2022 tell the story of an economy in transition. 2021 brought with it “The Great Resignation” and a Supply Chain Crisis, both of which carried over to impact the start of 2022 with eCommerce leaders still struggling with inventory and recruitment. As the year progressed, however, inflation increased […]
< 1 min read
0
  1. Media & Marketing

Trends Behind eCommerce Purchases This Mother’s Day

With over 84 percent of Americans planning to celebrate Mother’s Day this weekend, NRF data shows that this day is the fourth most significant holiday for retail. Many use gift giving as a way to show their love and appreciation. This year, Mother’s Day spending will likely reach a record high of $31.7B, an increase […]
< 1 min read
0
  1. Retail Operations

Social Commerce for the Omnichannel Consumer

Social commerce uses human interaction and relationships to drive product discovery, purchase consideration, and sales. In the realm of social commerce, the use of social media, influencers, and any digital platform where people interact with each other become a critical component to eCommerce brands’ success. In fact, MikMak’s Shopping Index found that 53 percent of […]
< 1 min read
0
  1. Department: Adult Beverage

How Online Alcohol Shoppers Are Making Purchases So Far This Year

  Since the pandemic, Alcohol sales have shot higher, and they aren’t letting up. According to Statista, revenue from alcoholic drinks has nearly doubled since 2019, leaping from $8.43 to $15.46 billion in the U.S. Globally, estimates say eCommerce Alcohol sales will surge 34 percent by 2026. View Original Article Dept. Adult Bev Shoppers COVID19 […]
< 1 min read
0
  1. Department: Adult Beverage

A lot of strategy and a little luck: Alcohol eCommerce best practices ft. HEINEKEN

In 2022, online alcohol sales are projected to reach $2B. With eCommerce as a top driver of alcohol sales, how can you fine-tune your brand’s strategies to best engage shoppers? Julia Nizinski, Digital Media Director at HEINEKEN, joined Sasha Reyes-Guerra, MikMak’s Director of International Business Development, to discuss best practices in a recent webinar. The […]
< 1 min read
0
  1. Trends & External Forces

Mental Health Tips for Working from Home

  At MikMak, we can live and work from all over the country, meaning that most of us work from home. We call this program ‘MikMak ANYWHERE.’ As one of the pioneers in the remote-first workforce, we have had a good amount of time to learn about maintaining boundaries and work-life balance. View Original Article […]
< 1 min read
0
  1. Holiday & Events

Paying Attention to Prices and Promotions this 2022 Back-to-School Season

Second only to the winter holiday season, back-to-school shopping is one of the biggest retail occasions of the year. With 40 percent of back-to-school shoppers starting their purchases in July, shoppers are already on the lookout for deals. Here’s a quick look at what back-to-school shopping will be like this year. View Original Article Editor's […]
< 1 min read
0
  1. ESG

Insights Show How Social Commerce Strategies Are Capturing Shoppers’ Attention

  Social commerce is growing quickly, and it could funnel cash to eCommerce brands that use the right strategy. According to a Statista report, sales via social media platforms are forecast to streak to $2.9 trillion by 2026. View Original Article social commerce ESG and CSR Data & Insights Strategy Marketing: Social Media Shoppers Predictions […]
< 1 min read
0
  1. Media & Marketing

Sharpening Your Holiday eCommerce Marketing Strategy With Key Toy and Games Insights

  As the holiday season ramps up, the window to sharpen your eCommerce marketing strategy is closing quickly. Cashing in on toy and game trends over the next few months can redefine your company’s full-year performance. View Original Article Dept. Nonfood Dept. Toys & Games Data & Insights Strategy Marketing: Social Media Holiday & Events […]
< 1 min read
0
Next