1. Uncategorized

ANA and 4As offer guidelines to make agency pitches more bearable

Written by Posted on Less than 0 min read

The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process.

View Original Article
Post Views: 38
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Consumer Durables

How Brooks Brothers is refreshing the oldest apparel brand in the US

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning. View Original Article Dept. Apparel Shoppers Post Views: 52 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0

Crocs hatches new mascot Niles to enrich brand storytelling

The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.  View Original Article Associates ESG and CSR Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Uncategorized

Discord strengthens pitch to advertisers with new Orbs virtual reward

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop.  View Original Article Post Views: 63 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Retailer Media

Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said. View Original Article Executives Government Marketing: Retail Media Walmart Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

Starry ties free soda to hot temps as extreme weather sways marketing

The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite. View Original Article Coca Cola Competition Dept. Beverage PepsiCo Weather Post Views: 75 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Why attention metrics matter in DOOH advertising

Attention metrics revolutionize DOOH advertising as Captivate’s network delivers superior engagement scores above traditional OOH and online video. View Original Article Marketing: OOH Post Views: 64 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.  View Original Article Amazon Data & Insights Marketing: Retail Media Marketing: Social Media Post Views: 67 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Channel: Restaurants

Jack in the Box names CMO to strengthen product innovation, loyalty

Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell. View Original Article Executives Marketing: Loyalty & Subscription Restaurants Technology & Innovation Post Views: 48 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Channel: Restaurants

Athletic Brewing links with OpenTable in latest bid to sober-curious

The Dry January tie-up includes a map on the restaurant reservation platform spotlighting locations that serve the nonalcoholic brewer’s products. View Original Article Dept. Beverage Restaurants Post Views: 34 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Consumer Durables

Nike and Adidas take their rivalry to the World Cup. Who will win?

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons. View Original Article Dept. Apparel Post Views: 44 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Food & Bev

Gatorade flips iconic ‘80s campaign upside down for ‘Stranger Things’

The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting. View Original Article PepsiCo Post Views: 86 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

Toyota merges four distinct campaigns in EV push

From singing puppets to inspirational small business stories, the brand is attempting to cover as many bases as possible as EV sales increase. View Original Article Post Views: 31 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Roblox brings the mall to the metaverse, and vice versa

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.  View Original Article Brick and Mortar Dept. HBC Gaming Mergers Metaverse Trends: Tech Post Views: 71 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Shopper & Customer

How Coach co-created a campaign with Gen Z communities around the world

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event. View Original Article Consumers ESG and CSR Executives Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Finance

How brand expectations for creator AORs are evolving as investment grows

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy. View Original Article Executives Results & Investment Strategy Unilever Post Views: 76 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Agencies & Vendors

Publicis deepens AI transformation services with help from Nvidia

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach. View Original Article Agencies AI Technology & Innovation Post Views: 79 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Holiday & Events

Honda takes modular approach to Winter Olympics campaign creative

The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit different media channels and verticals. View Original Article Dept. Nonfood Holiday & Events Post Views: 60 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Olipop turns fans into influencers for pennies with PR boxes on Amazon

The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites.  View Original Article Amazon Consumers Dept. Beverage Post Views: 71 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. ESG

Aleve tackles home improvement pain with social content and DIY stars

“Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand. View Original Article ESG and CSR Marketing: Social Media Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Data & Insights

Snowflake helps unlock data collaborations with consent signals from OneTrust

AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling them back.  View Original Article AI Data & Insights Technology & Innovation Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
Next