1. Data & Insights

Amid upfronts sports overload, pitches around data, AI come into focus

Written by Posted on Less than 0 min read

Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during last week’s shows.

View Original Article
Post Views: 64
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

How marketers can tackle a new creative paradigm with connected content

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds. View Original Article Technology & Innovation Post Views: 59 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

How Behr’s digital marketing helps DIYers overcome ‘paint paralysis’

CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand’s renewed digital transformation drive. View Original Article AI Executives Marketing: Social Media Marketing: Voice Post Views: 66 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Modelo honors Hispanic community to celebrate 100th anniversary

The campaign includes out-of-home advertising, experiences and custom bottles, and comes as the brand struggles to maintain its core consumer base. View Original Article Consumers Marketing: OOH Post Views: 79 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Consumer Durables

Campaign Trail: Lego transforms Tom Holland to celebrate creativity

The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency. View Original Article Dept. Toys & Games Post Views: 72 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Miller Lite puts 12-pack in soccer ball as part of World Cup campaign

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball. View Original Article Consumers Marketing: Brand Marketing: Social Media Marketing: Trade Partnerships Post Views: 71 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Consumer Durables

Hanes embraces risqué marketing in creative shakeup for basics brand

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer. View Original Article Dept. Apparel Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Adult Beverage

Coors Light elongates name to celebrate World Cup goals

The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month. View Original Article CPG: Adult Beverage Dept. Adult Bev Dept. Beverage Post Views: 74 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Uncategorized

Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads

Former Green Bay Packers star Clay Matthews went viral for a new look that’s part of the sportsbook app’s “We’ve Had Some Work Done” campaign. View Original Article Post Views: 59 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0

How Lowe’s is building — and measuring — a full-funnel media network

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.   View Original Article AI Dept. Nonfood Lowes Technology & Innovation Post Views: 47 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell gives away emotional-support tacos as World Cup nerves run high

“Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its loyalty program. View Original Article Marketing: Loyalty & Subscription Restaurants Post Views: 63 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Holiday & Events

Target brings back ‘Hot Santa,’ adds new characters to holiday push

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday push. View Original Article Economy Holiday & Events Target Technology & Innovation Post Views: 81 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. International

Skechers shifts big chunk of global media biz to Horizon Global

The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities. View Original Article International Omnichannel Post Views: 56 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Strategy

Why ClassPass invested $50M in marketing to supercharge partner growth

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios. View Original Article Executives Post Views: 64 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Data & Insights

Why data accuracy matters more than data scale amid the rise of AI

In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson. View Original Article AI Data & Insights Insight Providers Technology & Innovation Post Views: 57 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture. View Original Article Marketing: Broadcast Streaming Post Views: 74 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Channel: Restaurants

Smashburger hires newcomer agency Understory amid creative revamp

The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus. View Original Article Restaurants Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

P.F. Chang’s CMO on igniting a new brand platform, holiday campaign

Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on digital and CTV. View Original Article Executives Holiday & Events Streaming Post Views: 79 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market. View Original Article Acquisition Agencies Executives Marketing: OOH Post Views: 68 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0

Sociable: Pinterest partners with Zillow for ad targeting

Through the deal, the real estate platform can target app users with ads based on specialty consumer segments including fixer-uppers and homebuyers. View Original Article Consumers Marketing: Social Media Target Post Views: 87 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Holiday & Events

The Black Friday trends that will shape retail strategy in 2026

Holiday shopping has become a multi-week value season. Here’s what retailers should learn from 2025. View Original Article Holiday & Events Predictions and Forecasts Strategy Post Views: 70 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next