1. Retail Ecosystem

American Eagle Launches Resale Shop Powered by ThredUp

American Eagle Outfitters and ThredUp have launched RE/AE, a resale shop for secondhand and exclusive vintage American Eagle clothing, located at ae.thredup.com, curated by American Eagle and powered by ThredUp’s Resale-as-a-Service (RaaS). Additionally, American Eagle has partnered with Snapchat for a pop-up shoppable AR Lens showcasing select styles from an inaugural 200-piece RE/AE collection.

RE/AE includes American Eagle styles from as early as the 80’s with products ranging from jeans and dresses to miniskirts, jackets, accessories and more. All items are priced between $10 and $40. The service aims both to extend the lifecycle of American Eagle products and help the retailer bolster its commitment to sustainability.

“We are passionate about finding new and exciting ways to connect with our customers and RE/AE’s accessible, digital-first, circular shopping experience provides an opportunity to refresh your closet by shopping pre-loved, iconic styles from a brand that has defined youth culture for decades,” said Jennifer Foyle, President — Chief Creative Officer at AE and Aerie in a statement. “Standing behind our commitment to help create a more sustainable future, the partnership with ThredUp innovatively gives new life to clothing and accessories that might otherwise contribute to the throwaway fashion culture we are working to eliminate.”

The RE/AE Snapchat pop-up allows shoppers to view the collection through an exclusive AR shopping Lens that is arranged as a vintage store with American Eagle pieces displayed throughout the space. Customers can click on select products for details and learn more about their impact with sustainability information about secondhand items woven throughout the experience. Each product links directly to ae.thredup.com for a seamless checkout experience.

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