Now
that companies are requiring more and more workers return to the office more
days a week, online grocery orders are in decline. Amazon wants to understand the value of convenience.  To that end they have launched a three city
test for free grocery delivery.

Steven
Johnson Grocerant Guru® at
Tacoma, WA based Foodservice Solutions® believes that the convenience of they will
find at the intersection of time and cost for delivery they will be able to
garner incremental top-line sales and bottom-line profits.


So, Amazon’s pilot project was launched in
Denver, Colorado; Columbus, Ohio; and Sacramento, California

This
test by Amazon is once again adjusting its delivery fee for grocery orders,
piloting a new add-on service which allows Amazon Prime members in select
markets to receive unlimited fee-free deliveries for $9.99 per month. 

The
program entitles Prime members to the no-fee perk for orders over $35 from
Amazon Fresh and Whole Foods, the online retail giant announced last week.

The
service also includes unlimited 30-minute pickup on grocery orders of any
size. 

Tony
Hoggett, senior vice president of worldwide grocery stores for Amazon, stated, “We’re
always experimenting with features to make shopping easier, faster, and more
affordable, and we look forward to hearing how members who take advantage of
this offer respond.”


Hoggett
continued, that Amazon will collect feedback from those who use the service as
it determines when and where to expand the new program. 

The
company’s test run of the new service is Amazon’s most recent effort to adjust
the fees it charges to members of its Amazon Prime service, which costs members
$14.99 per month or $139 a year. 

In
February, the company raised the purchase threshold from $35 to $150 for free
delivery for Amazon Prime members, and in October, the company reduced that
amount to $100.

In
November, Amazon opened up delivery from Amazon Fresh stores to non-Prime
members and said it plans to expand the delivery service to its 500-plus Whole
Foods stores next. 

Prior
to the change, only subscribers to Amazon Prime could receive delivery on
Amazon Fresh orders.

 www.FoodserviceSolutions.us  specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy.
 Foodservice Solutions® of Tacoma
WA is the global leader in the Grocerant niche visit,
Linkedin.com/in/grocerant or
twitter.com/grocerant
Contact
[email protected]

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