1. Technology & Innovation

Amazon unveils cookieless ad-targeting solution

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Dive Brief

Ad Relevance uses AI to analyze billions of browsing, shopping and streaming signals from across Amazon’s properties.

Published June 20, 2024

The Amazon Prime app is seen on a mobile phone.

Amazon’s new ad-targeting solution leverages AI to analyze billions of browsing, purchasing and streaming data points from the e-commerce giant.

Getty Images via Getty Images

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