1. Shopper & Customer

Alpro’s new land of M*lk believe 

Plant-based pioneer Alpro is kicking off a multi-million-pound push to mark the launch of its new oat-based drink This Is Not M*lk.  The ‘M*lk Believe’ campaign is designed to challenge perceptions around the taste of non-dairy alternatives and encourage consumers across the UK to take the plunge and give them a try.  It is supported …

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