1. Media & Marketing

Allwyn launches Deal or No Deal National Lottery Scratchcard

National Lottery operator Allwyn has brought one of Britain’s best-loved TV formats to National Lottery retailers with the launch of its new £5 Deal or No Deal Scratchcard. Blending brand power with big-ticket prizes, the launch lands alongside a nationwide marketing campaign. The Deal or No Deal Scratchcard is under licence from Scientific Games, LLC and is the first licensed National Lottery Scratchcard in more…

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