The grocer is bringing its Signature Farms, Signature Care and Signature Cafe private labels under its flagship Signature Select brand and has launched a new advertising campaign to promote the expanded product line.
Dive Brief:
- Albertsons announced Wednesday it is bringing its Signature Farms, Signature Care and Signature Cafe private label products under its flagship Signature Select house brand.
- The grocer has also rolled out a new advertising campaign to promote the expanded Signature Select line’s “virtues of quality, taste, value and convenience,” Brandon Brown, Albertsons’ senior vice president of own brands, said in a statement.
- The private label changes come just a few months after Albertsons expanded its Open Nature line and gave that store brand a makeover.
