Albertsons has introduced consumer-generated ratings and review functionality on 11 of its banners’ sites, including Safeway, Vons, Jewel-Osco and Shaw’s. The launch is likely related to Albertsons’ plans to re-enter the marketplace arena; the retailer’s Senior Director of Marketplaces Jasmin Krdzalic provided a “sneak peek” at the May 2022 RICE conference in Chicago.
PowerReviews is providing the technology and services to support the reviews, including the ability for the brands to syndicate their user-generated content to related product pages on Albertsons’ sites to help ensure a consistent shopping experience.
“Customer-generated ratings and reviews empower purchase decisions,” said Jill Pavlovich, SVP of Digital Customer Experience at Albertsons Cos. in a statement. “We’re proud to be one of the first grocers to offer this authentic conversation with our shoppers about their favorite products.”
For over a year, Albertsons has been upgrading its technology and customer offerings, taking steps including:
- Revealing a partnership with Google that allows it to offer customers predictive shopping list building as well as integrations with Google Maps and Google Pay;
- In August 2021, “reintroducing” itself with a new app, loyalty program and membership-based delivery service;
- Debuting a shoppable livestream video experience in September 2021; and
- Partnering with DoorDash to offer 30-minute delivery in 20 cities in February 2022.