1. Technology & Innovation

Agencies, consultancies step up metaverse investment, experiments

Written by Posted on Less than 0 min read

Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Food

As nearly half of US marketers cut spending, how is the rest of the world faring?

A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn. View Original Article Streaming Dept. Fresh MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

Roblox grows revenue, users despite flagging metaverse buzz

The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million. View Original Article Consumers Metaverse Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Mucinex invites players to crush Mr. Mucus in AI-powered game

Mucus Masher allows users to enter a text prompt and see image generation technology and large language models bring their crushing ideas to life. View Original Article AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Holiday & Events

Campaign Trail: Snyder’s pretzels save gingerbread people from houses made of themselves

The Campbell brand worked with Saatchi & Saatchi on a PSA-style spot that riffs on a macabre observation about a longstanding holiday tradition. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Trends & External Forces

Ads represent more than two-thirds of $500B mobile app economy, report finds

Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures. View Original Article Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs. View Original Article Marketing: Loyalty & Subscription Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Consumer Durables

Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue

“The Loneliest Color” campaign showcases the overlooked Kingdom Gold with creative and apparel designed by Harlem courtier Dapper Dan. View Original Article Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

LinkedIn emphasizes the power of networking in global push

Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Food

Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years

The B&G Foods brand is doubling down on work with the viral internet sensation as it looks to differentiate from plant-based trend chasers. View Original Article Dept. Fresh Health & Wellness Trends: Food and Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Reddit signs 3 independent agencies as it scales ad biz

Horizon Media, PMG, and Wpromote join Tinuiti in helping Reddit work with more small and medium-sized businesses. View Original Article Marketing: Social Media Agencies MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Merchandising

Resy ‘drops’ exclusive reservations in new campaign

“Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities. View Original Article Pricing & Promotions MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Media & Marketing

Invisalign rejects the hassle of braces for creator-led social media push

“Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy. View Original Article Marketing: Social Media TikTok ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

Diverse representation in video ads receded in 2022, analysis finds

A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Channel: Mass

JPMorgan Chase to let brands target customers based on spending data

Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app. View Original Article Target Data & Insights MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG: Beverage

NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign

Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points. View Original Article Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. CPG: HBC

Old Spice reveals first brand mascot as Super Bowl anticipation heats up

Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway. View Original Article Holiday & Events Procter & Gamble MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Trends & External Forces

IPG Q3 revenue below expectations

Despite decreased client activity in tech and telecom and macroeconomic concerns among marketers, the holding company sees positivity in its future. View Original Article Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Operations & Supply Chain

Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push

VHS tape collectibles and a promotion with the last Blockbuster in operation round out the campaign’s throwback theme. View Original Article Returns MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Holiday & Events

By the numbers: Super Bowl LVII

By the numbers: Super Bowl LVII Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. February 13, 2023 • B… View Original Article Holiday & Events ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Pinterest latest to add additional safety protocols for younger users

New parental controls and user safeguards follow a NBC News investigation revealing how predators have been exploiting photos of children. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
Next