1. Department: Adult Beverage

A lot of strategy and a little luck: Alcohol eCommerce best practices ft. HEINEKEN

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A lot of strategy and a little luck: Alcohol eCommerce best practices ft. HEINEKEN

In 2022, online alcohol sales are projected to reach $2B. With eCommerce as a top driver of alcohol sales, how can you fine-tune your brand’s strategies to best engage shoppers? Julia Nizinski, Digital Media Director at HEINEKEN, joined Sasha Reyes-Guerra, MikMak’s Director of International Business Development, to discuss best practices in a recent webinar. The two shared their insights on what works for brands today in alcohol eCommerce.

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MikMak is the leading eCommerce Acceleration platform for multichannel brands. We provide eCommerce analytics and enablement software to help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend. https://www.mikmak.com/
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