1. Trends & External Forces

7 successful marketing campaigns that met 2025’s chaos with determination

Written by Posted on Less than 0 min read

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

View Original Article
Post Views: 31
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Corporate Strategy

Omnicom consolidates global production under one banner

Omnicom Production will be led by former Publicis Production Global CEO Sergio Lopez and is the holding company’s latest bid to streamline creativity.  View Original Article Agencies Executives Post Views: 234 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Agencies & Vendors

Aquila shares progress report as it works to fix cross-media measurement

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event.  View Original Article Insight Providers Executives Marketing: Broadcast Unilever Post Views: 37 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Shopper & Customer

Driving consumer engagement through digital rewards

Discover how leveraging strategic digital rewards can boost your brand’s customer retention and foster deeper loyalty in today’s competitive landscape. View Original Article Marketing: Loyalty & Subscription Consumers Shoppers Predictions and Forecasts Post Views: 221 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Retailer Media

Target’s Roundel powers up offsite campaigns with AI-driven analysis

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year. View Original Article Marketing: Retail Media Technology & Innovation Roundel Target AI Results & Investment Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch

After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June. View Original Article Marketing: Social Media Partnerships Gaming Post Views: 221 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Twitch simplifies sponsorship, revenue opportunities for streamers

A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards. View Original Article Marketing: Social Media Post Views: 69 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through. View Original Article Marketing: Social Media Google TikTok Meta (Facebook) Post Views: 83 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. CPG & FMCG

Knorr targets zillennials in campaign celebrating holiday cooking blunders

“#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads.  View Original Article Holiday & Events ESG and CSR Unilever Delivery Marketing: OOH Marketing: Social Media Post Views: 188 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Technology & Innovation

IAB standardizes gaming campaign measurement with new framework

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each. View Original Article Gaming Post Views: 23 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Adult Beverage

Coors Light will bury its latest Patrick Mahomes ad in a time capsule

The latest video and stunt from the Molson Coors flagship toys with NFL rules about players promoting beer. View Original Article CPG: Adult Beverage Dept. Toys & Games Flagship Stores Dept. Adult Bev Dept. Beverage Dept. Nonfood Post Views: 283 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Data & Insights

Campaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons

The cybersecurity firm recruited a Hollywood team to prove that B2B marketing doesn’t have to mean “business-to-boring.” View Original Article AI Technology & Innovation Post Views: 233 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Stores & Formats

Chili’s dramatic sales growth continues with 13% traffic jump

The chain’s marketing, which sets it in direct price competition with QSRs, delivered a sixth-straight quarter of double-digit same-store sales growth. View Original Article Store Location Competition Post Views: 11 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Strategy

BetMGM hires CMO to accelerate momentum in growing betting industry

Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes. View Original Article Executives Holiday & Events Post Views: 158 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.” View Original Article Amazon Post Views: 143 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Corporate Strategy

Campaign Trail: Dude Wipes clears up the evolution of wiping

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.  View Original Article Executives Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita

To establish itself as a global brand with Italian DNA, Lavazza enlisted a cute robot — and former “Office” mates Steve Carell and John Krasinski. View Original Article Technology & Innovation Dept. Nonfood Tech: Robotics Dept. Beverage Post Views: 113 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Channel: Restaurants

How Applebee’s sharper marketing turned around sales ahead of NFL season

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO John Peyton explains. View Original Article Executives Restaurants Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie recommendations. View Original Article Amazon Consumers Post Views: 157 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Corporate Purpose

E.l.f. says corporate America has ‘So Many Dicks’ and not enough diversity

The brand highlights the “ROI of DEI” by calling out the success of its diverse board compared to those full of men named Richard, Rick and Dick. View Original Article Inclusivity Post Views: 281 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Loyalty programs with active communities appeal to Gen Z, study finds

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt impersonal. View Original Article Marketing: Loyalty & Subscription Consumers Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
Next