7 Cyber Monday Tactics to Help Physical Retailers Compete

In 2005, Shop.org first announced Cyber Monday. At first, it was a way for online retailers to compete with the Black Friday sales in brick-and-mortar stores. But the online shopping holiday quickly grew in popularity.

In spite of its popularity (and ability to shop sales in your pajamas), Cyber Monday hasn’t made brick-and-mortar stores obsolete. In fact, many physical stores capitalize on the online-shopping day. About a third (30%) of consumers bought products online that they then picked up in-store last year, and 80% of spending was done in-store.

And while Cyber Monday sales increased 12% last year, in-store spending is also steadily rising. The key for brick-and-mortar retailers is to adapt to meet the needs of online shoppers and maintain a competitive edge so they can compete during the crucial Black Friday Cyber Monday weekend.

How can retailers accomplish this? Here are seven tactics to help physical stores get the most from Black Friday Cyber Monday and successfully compete with online-only stores.

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Shopify Member since November 21, 2020

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