1. Department: Adult Beverage

62 million more pints of beer could be sold during World Cup

The football World Cup Tournament this winter will drive a potential 13.5% uplift in sales in the off-trade this winter, compared to 2019, equating to an extra 62 million pints, according to forecasting from Budweiser Brewing Group, the world’s largest brewer. The upcoming World Cup is already highly anticipated by fans up and down the …

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