1. Media & Marketing

2022 Mid-Year Retrospective with Sri & PVSB

In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022.

Topics they cover:

  1. State of omnichannel – ecommerce or store – who is winning? 
  2. Implosion of immediate delivery vertical
  3. The emergence of live streaming & video 
  4. Influence of digital content on in-store sales 
  5. DTC was hot during covid and is still the best mechanism for 1P, is it still the case? – why bother when you have capabilities like Fetch? 
  6. Evolution of shoppable media 
  7. Availability of retail 1P data – who “owns” it? 
  8. Growth of retail media and what’s next (2nd price auctions) 
  9. Is ROAS really ROI? – difference is incrementality 
  10. Brand mash-ups (Coke/Jack Daniels, Taco Bell Cheez-It etc.)…moving the needle or just performative? 
  11. Collapse of Crypto & NFTs 
  12. Building loyalty in these times 
  13. Conferences – in person or virtual, will people return to group settings 
  14. When will supply chain constraints abate?

CPG Guys Website: http://CPGGuys.com
FMCG Guys Website: http://fmcgguys.com

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