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2020’s most disruptive BPC innovations and what to expect in 2021

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Despite disruption to New Product Development (NPD), especially at the onset of the COVID-19 crisis – and a difficult year for beauty sales – Beauty and Personal Care (BPC) brands continued to innovate in 2020.  In fact, Mintel’s Global New Products Database (GNPD) featured over 180,000 BPC products/variants in 2020. Along the way, 2020 also […]

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